Gartner's data shows massive decline in Samsung’s smartphone sales

Last updated: Dec 5th, 2018 at 15:16 UTC+01:00

Gartner has released the global smartphone sales information for Q3 2018 and, like other contempo reports, it brings bad news for Samsung. Gartner says the Due south Korean visitor has seen the biggest decline in sales since it started tracking global smartphone sales information. Though Samsung has once again emerged every bit the largest smartphone vendor globally, information technology has seen a huge dip in its sales and market share.

According to Gartner, Samsung'southward smartphone sales dropped 14% from 85.6 1000000 units in Q3 2017 to 73.iii million units in Q3 this year. Every bit a effect, the company's market share also took a dive from 22.3% to 18.ix% during the aforementioned period. Gartner mentions weak demand for Samsung smartphones beyond categories, including the premium segment populated by the critically-acclaimed Galaxy S9/S9+, Note 9, and others.

Huawei was one time again the star performer

Huawei was once once again the star performer with a massive 43% year-on-year growth in sales from 36.5 million units to 52.2 million units in the third quarter, resulting in a substantial surge in market share from 9.five% to 13.4%. Apple took the third spot on the listing, only its sales (grew by a mere 0.7%) and market share were more often than not apartment, signaling a possible end to Apple's dream run. Despite the negligible growth, Apple's operation is laudable given the mounting market saturation and the price points at which the visitor operates.

Xiaomi was the fourth largest vendor with 33.2 one thousand thousand units and 8.5% market share, upwardly from 26.nine million units and 7% market share in Q3 last year. OPPO too saw a small-scale crash-land in sales from 29.4% one thousand thousand units to 30.six 1000000 units in the quarter and secured the 5th place on the listing. Together, the top five vendors accounted for more than 60% market share, leaving very little for dozens of other brands.

Thanks to the performance of Huawei and Xiaomi, overall smartphone sales grew by i.4% to 389 million units in the quarter. If we exclude both these brands from the list, the smartphone marketplace in Q3 declined by v.2% twelvemonth-on-year globally. The data one time again demonstrates the rising domination of Chinese brands in the global smartphone market.

Milky way S10 and the foldable phone are not plenty

Samsung is hoping that the upcoming Galaxy S10 and the much-awaited foldable smartphone will halt its refuse. Just going past Gartner'southward observations, information technology appears these devices will mostly remain a niche and volition non take any significant impact on Samsung'due south smartphone business every bit a whole, at to the lowest degree not in terms of unit of measurement sales. More worryingly for Samsung, many of the thriving Chinese brands are operating in a limited number of markets currently. Equally they continue to expand their operations globally in the coming quarters, we tin can expect Samsung's troubles in the smartphone market to become worse.

Source: https://www.sammobile.com/2018/12/05/gartner-massive-decline-samsungs-smartphone-sales/

Posted by: igolaint1983.blogspot.com

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