Acer CEO Jason Chen explains why his PCs are going niche - igolaint1983
Christopher Hebert
Genus Acer CEO Jason Chen thinks his caller bottom get bigger if it thinks teentsy. Atomic number 3 the fourth- Oregon fifth-largest Personal computer vender cosmopolitan by shipments (per IDC and Gartner numbers, respectively), Acer already sells plenitude of what information technology calls "value" PCs—trade good systems that offer good specs for the price. It's thriving in the gaming and teaching markets, overly, where performance and sturdiness matter.
Compared to PC juggernauts Dingle, HP, and Lenovo, however, Acer still has a long way to go. So the company's next move is to pursue what Chen calls "microtrends," courting users whose numbers game might be too small—or their needs a little too niche—to pass around much tending from bigger players. Genus Acer sees an opportunity to shine by providing a more curated Personal computer live—a completely different strategy from its approach to mainstream PCs.
During PCWorld's exclusive interview at the company's next@acer event in New York City on April 11, Acer's CEO returned again and again to one mantra: "progress through innovation." Chen wants Acer products to break new ground rather than settle for loser. From his perspective, having shepherded Genus Acer out of tougher times, the quality was to innovate or bust. In Chen's words, Acer is leaning into "innovation that excites people, gives people a good reason why they need a new PC."
The new ConceptD product line Chen introduced at succeeding@acer is the company's first big example of this mantra. Aimed at creative professionals, and fair interesting design elements too every bit top-ledge hardware, Chen calls ConceptD a "lifestyle" brand. He explained that the ConceptD computer hardware's polished figure and outstandingly quiet fans will make the PCs both distinctive and a true pleasure to use.
While Chen described Conception D as responding to a "microtrend," it's a movement helium's committing to with more product. The CEO says the fistful of laptops, desktops, monitors, and VR/AR headsets introduced hold up calendar week is "just the beginning."
It'll constitute gripping to see where the company goes with this. Acer's onto something by blaze its own trail rather than chasing the leaders. Happening the strange hand, the only company that's successfully created an entire lifestyle around its products is Apple. That's a thought-provoking example to follow.
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Melissa Riofrio spent her formative journalistic years reviewing whatsoever of the biggest iron at PCWorld--desktops, laptops, storage, printers--and she continued to focus on computer hardware examination during stints at Computer Currents and CNET. Currently, in addition to leading PCWorld's content direction, she covers productiveness laptops and Chromebooks.
Source: https://www.pcworld.com/article/403584/acer-ceo-jason-chen-explains-why-his-pcs-are-going-niche.html
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